Privacy Policy

Last updated: 25 March 2026

1. Who We Are

AP Virtual is a virtual assistant service operated by Abby, based in England. If you have any questions about this policy or how your data is handled, you can contact us at hello@apvirtual.co.uk.

2. What Data We Collect

When you use our website or contact us, we may collect the following personal information:

• Your name
• Email address
• Phone number (if provided)
• The contents of any message you send us via the contact form
• Technical data such as your IP address, browser type, and pages visited (collected automatically)

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries submitted through our contact form
• To provide and manage our virtual assistant services
• To communicate with you about our services
• To improve our website and user experience

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Consent — when you submit our contact form, you consent to us processing your data to respond to your enquiry
• Legitimate interests — to improve our website and services, and to manage our business operations
• Contract — where processing is necessary to fulfil a service agreement with you

5. How We Store Your Data

Your personal data is stored securely and only for as long as necessary to fulfil the purposes outlined in this policy. We will retain your contact form data for no longer than 12 months after your last interaction with us, unless a longer retention period is required for legal or business purposes.

6. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with:

• Our website hosting provider (for the purpose of operating this website)
• Email service providers (for the purpose of responding to your enquiry)

Any third parties we work with are required to handle your data in accordance with UK GDPR.

7. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate data
• Erasure — request deletion of your personal data
• Restriction — request that we limit how we use your data
• Objection — object to our processing of your data
• Data portability — request a copy of your data in a structured, machine-readable format

To exercise any of these rights, please contact us at hello@apvirtual.co.uk. We will respond within one month.

8. Cookies

For information about how we use cookies, please see our Cookie Policy.

9. Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

10. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.